BTAC Primes Awards of Distinction

BTAC Primes  


This award recognizes achievements by municipal/regional governments in making their communities more bicycle friendly and promoting and encouraging cycling. Municipal or regional governments, play a vital role in encouraging cycling through planning, design, traffic management, programs and provision of infrastructure.

Eligibility: The nominee must be a municipal or regional Government body. Nominations may include collaborative projects undertaken with schools, health, community organizations and other relevant bodies. Demonstrated innovation in improving conditions for bicycle riders, promoting and encouraging cycling is necessary. Please include references to the following points when making your nomination for this award:

  1. What is the demonstrated commitment to cycling?
  2. What are the key achievements?
  3. Is the council playing a leadership role in the promotion of cycling generally in the community?
  4. What partnerships has the municipality formed to promote cycling?
  5. Does the municipality work with cycling organizations to determine priorities?
  6. How long has the municipality supported cycling and what are their aims to continue that into the future?


This award recognizes a special achievement by a politician who has, by their own example or by the support for investments and programs, advanced cycling municipally, provincially or federally. Politicians at all levels of government make vital contributions to the industry by acting as supporters for cycling initiatives and projects during policy deliberations or in their ridings.

Eligibility: This award is for current serving members of federal, provincial or municipal governments who have shown initiative and commitment by leading and/or supporting projects or policies that have made a real difference to cycling. Please include references to the following points when making your nomination for the Contribution by a Politician Award:

  1. What role have they played in achieving better outcomes for cycling?
  2. How have they gained community, staff and fellow political support for cycling?
  3. Have they changed their own means of transport?
  4. What is their key outstanding achievement?


This award recognizes bicycle retailers that have shown commitment and innovation in encouraging cycling. Bicycle retailers play an important role in encouraging cycling by providing customer service and encouragement to all those interested in cycling at all levels.

Eligibility: Independent Bicycle retailers in Canada who have made a considerable contribution towards encouraging, promoting cycling in the community and being consumer responsive, as well as by supporting activities in their local area in 2012. Please include references to the following points when making your nomination for the Bicycle Retailer Award:

  1. What are the key activities the retailer is doing to promote cycling?
  2. Has the retailer formed any partnerships with cycling organizations and businesses to promote cycling?
  3. What are the key outstanding achievements?
  4. How long has the retailer been established and how many staff are employed in the business?


While Canada leads in North America in reducing both traffic- and trail-related injuries on bicycles, safety and well-being is something we all hold a stake in. This award recognizes local cycling associations who have helped to promote road cycling and/or bike-safety initiatives and overall programs to promote cycling in their communities.

Eligibility: This award is for a local cycling association or group that has been in existence for more than 12 months and that has consistently demonstrated extraordinary commitment, dedication, and service to the advancement of cycling locally.

  1. Overview of why this club/association stands above the rest in promoting cycling?
  2. Describe any and all events the association organized or participated in to advance cycling?
  3. What role did the club or association plan in advancing cycling locally?
  4. What partnerships have they made to accomplish their goals?


Nominations close on July 1st. Nominations must be in writing and all eligibility points in the category must be addressed in the submission. Nominations should be sent to This email address is being protected from spambots. You need JavaScript enabled to view it. Nominators should include name, address, phone number and name of organization representing if applicable. Please ensure you write BTAC AWRDS in the subject line.

“It is my hope and indeed that of the BTAC board that the industry will get behind these awards and submit nominations to recognize those in all four categories,” Senior said. We have much to celebrate as an industry and we hope these awards will help shine a very big light on those who are both nominated and are chosen as the final winners.

The Bicycle Trade Association of Canada is a not for profit industry association.